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Privacy Policy

 

The following Privacy Policy is a legally binding agreement that shall govern the relationship with our users and others which may interact or interface with Optimally Balanced™ and our subsidiaries and affiliates. This privacy policy has been compiled to better serve those who are concerned with how their “Personally Identifiable Information” (PII) is being used online. PII, as described in U.S. privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

 

Information we collect

We collect Non-Personal Information and Personal Information. Non-Personal Information we collect includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks.  

How we collect information

Non-Personal Information is collected anytime you visit one of our website(s), including, but not limited to, optimallybalanced.com, optimallybalanced.net, optimallybalanced.shop or use any of our application(s). We collect Personal Information only when you register as a member, place an order, subscribe to a newsletter, respond to a survey, fill out a form, use live chat, open a support ticket or enter information on our website(s) or in our application(s), when you provide us with feedback on our products or services. You are giving implicit consent to collect, store and use Personal and Non-Personal Information, in any manner consent with this Privacy Policy, at any time that you submit information to us, regardless of how it is submitted or the medium it is transmitted through.  

Comments

When visitors leave comments on the site, we collect the data shown in the comments form, the visitor’s IP address, the browser user agent string and other requisite data to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here. After approval of your comment, your profile picture is visible to the public in the context of your comment.  

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.  

Shop

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

    1. Send you information about your account and order

    2. Respond to your requests, including refunds and complaints

    3. Process payments and prevent fraud

    4. Set up your account for our store

    5. Comply with any legal obligations we have, such as calculating taxes

    6. Improve our store offerings

    7. Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders. We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 7 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses. We will also store comments or reviews, if you choose to leave them.

Contact forms

In general, the Personal Information you provide to us is used to help us communicate with you.  When you register, place an order, subscribe to a newsletter, respond to a survey, fill out any form, use live chat, open a support ticket or enter information in any manner or capacity on our website(s) or in our application(s), you are authorizing us to collect, store and use your Personal Information in accordance with this Privacy Policy. Additionally.  By entering any information into any Contact Form, whether submitted or not, you are directly authorizing us to collect, store and use any Personal Information entered, in accordance with this Privacy Policy. Expressed Personal Information we collect includes but is not limited to, IP Address, name, email, mailing address, phone number, credit card information, social security number, general health or medical information or other details to help you with your experience.

Polls and Quizzes

When visitors or users answer a quiz, we retain the response data for a minimum of 30 days. We reserve the right to retain said data without removing it from our system. If an unregistered visitor or user submits a quiz’s answer, we capture NO Personally Identifiable Information.

Cookies

Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We use cookies to:

    1. Help remember and process the items in the shopping cart.
    2. Understand and save user’s preferences for future visits.
    3. Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
    4. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies may last for a year. If you select Remember Me, your login will persist for two weeks. If you log out of your account, the login cookies will be removed. If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day. If users disable cookies in their browser: If you turn cookies off, some of the features that make your site experience more efficient may not function properly. Some of the features that make your site experience more efficient may not function properly.  Please note that the Optimally Balanced™ website is septate from the Optimally Balanced™ apps. The preceding information regarding cookies directly pertains to the use of the Optimally Balanced™ website. The Optimally Balanced™ web apps differ utilize local storage in conjunction with cookies. The storage and or any cookies used by an Optimally Balanced™ app are separate from the cookies utilized by the Optimally Balanced™ website. You may have separate usernames and passwords for website and application access. Access to any Optimally Balanced™ application is through the purchase, cancellation or renewal of a membership subscription. Logging into the Optimally Balanced™ website does not constitute access or alter any Optimally Balanced™ applications you may be using. Access to the Optimally Balanced™ website is expressly for the purposes of posting comments, utilizing the shop and other website functionality, it does not directly or implicitly imply access to any Optimally Balanced™ application or functionality.  Access to an Optimally Balanced™ application is dependent on the terms and conditions specific to that application. Additionally, please be aware that logging into or logging out of your Optimally Balanced™ app will not affect or alter your login status in the Optimally Balanced™ website.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. We use Google AdSense Advertising on our website. Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy. We have implemented the following:

    • Google Display Network Impression Reporting
    • Demographics and Interests Reporting

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website. Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

How we use and share information

In an effort to improve the quality of the Service, we track Non-Personal Information provided to us by your browser or by our software application when you view or use our website(s) or application(s) such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to any server, the time and date of access, and other information that does not personally identify you.  We track this information using cookies, or small text files which include an anonymous unique identifier.  Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive.  Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. In addition to the information Non-Personal Information provided automatically by your browser, when you register as a member, place an order, subscribe to a newsletter, respond to a survey, fill out a form, use live chat, open a support ticket or enter information on our website(s) or in our application(s), you are authorizing us to collect, store and use your Personal Information in accordance with this Privacy Policy. Additionally, you can create a profile by registering and creating a username and a password.  By registering, you are authorizing us to collect, store and use any Personal Information you provide on any of our website(s) or application(s) either directly or indirectly, in accordance with this Privacy Policy. All collected data might be shown publicly and we send it to our workers or contractors to perform necessary actions based on votes. We may use the information we collect from you in the following ways:

  1. To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  2. To improve our website in order to better serve you.
  3. To allow us to better service you in responding to your customer service requests.
  4. To administer a contest, promotion, survey or other site feature.
  5. To quickly process your transactions.
  6. To ask for ratings and reviews of services or products
  7. To follow up with you after correspondence (live chat, email or phone inquiries).

Personal Information

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Company, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us.  Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy. In general, the Personal Information you provide to us is used to help us communicate with you.  For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers.

Non-Personal Information

In general, we use Non-Personal Information to help us improve the Service and customize the user experience.  We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site.  This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information, and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion. In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy.  If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices.  We suggest that you check the Site periodically if you are concerned about how your information is used.

Spam filtering and verification

Visitor comments may be checked through an automated spam detection service. Whenever you populate a form, we capture the IP Address for spam protection. We also capture the email address and might capture other personal data included in the Form fields. When visitors or users submit a poll, we capture the IP Address for spam protection and to set voter limitations. When visitors or users votes on a poll we retain the IP Address data for 30 days and anonymize it. All collected data might be shown publicly and we send it to our workers or contractors to perform necessary actions based on votes. We use Akismet Spam for spam protection. Their privacy policy can be found here.

How we protect information

We implement security measures designed to protect your information from unauthorized access.  Your account is protected by your account password and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use.  We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology.  However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software.  By using our Service, you acknowledge that you understand and agree to assume these risks.

Malware Scanning

We use regular Malware Scanning. Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. In addition, all sensitive or credit information you supply is encrypted via Secure Socket Layer (SSL) technology. We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information. All transactions are processed through a gateway provider and are not stored or processed on our servers.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue. For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

 

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more here.

According to CalOPPA, we agree to the following:

Users can visit our site anonymously. Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website. Our Privacy Policy link includes the word “Privacy” and can easily be found on the page specified above.

  • You will be notified of any Privacy Policy changes:

On our Privacy Policy Page, you can change your personal information:

  • By logging in to your account

 

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online. We do not specifically market to children under the age of 13 years old.

Do Not Track Signals

We honor Do Not Track signals and Do Not Track plant cookies or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Third-party behavioral tracking

It’s also important to note that we allow third-party behavioral tracking

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information. In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur: We will notify you via email, within 7 business days. We will notify the users via in-site notification, within 7 business days. We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions
  • Process orders and to send information and updates pertaining to orders.
  • Send you additional information related to your product and/or service
  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CANSPAM, we agree to the following:

  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at opt-out@optimallybalanced.com and we will remove you from ALL correspondence.

Your rights regarding the use of your Personal Information

You have the right at any time to prevent us from contacting you for marketing purposes.  When we send a promotional communication to a user, the user can opt out of further promotional communications by emailing us at: opt-out@optimallybalanced.com.  Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out in the Settings section of the Site, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses. We use Akismet Spam for spam protection. Their privacy policy can be found here. We use Campaign Monitor to manage our subscriber. Their privacy policy can be found here. We use Mailchimp to manage our subscriber list. Their privacy policy can be found here. We use Google reCAPTCHA for spam protection. Their privacy policy can be found here. We use ActiveCampaign to manage our subscriber. Their privacy policy can be found here. Hummingbird uses the Stackpath Content Delivery Network (CDN). Stackpath may store web log information of site visitors, including IPs, UA, referrer, Location and ISP info of site visitors for 7 days. Files and images served by the CDN may be stored and served from countries other than your own. Stackpath’s privacy policy can be found here. Smush sends images to the WPMU DEV servers to optimize them for web use. This includes the transfer of EXIF data. The EXIF data will either be stripped or returned as it is. It is not stored on the WPMU DEV servers. Smush uses the Stackpath Content Delivery Network (CDN). Stackpath may store web log information of site visitors, including IPs, UA, referrer, Location and ISP info of site visitors for 7 days. Files and images served by the CDN may be stored and served from countries other than your own. Stackpath’s privacy policy can be found here. Smush uses a third-party email service (Drip) to send informational emails to the site administrator. The administrator’s email address is sent to Drip and a cookie is set by the service. Only administrator information is collected by Drip.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Changes to our Privacy Policy

The Company reserves the right to change this policy and our Terms of Service at any time.  We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site.  Significant changes will go into effect 30 days following such notification.  Non-material changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates.

 

 

Contact Us

If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us.
email: webmaster@optimallybalanced.com
post:
6615 West Boynton Beach Blvd
Suite 176
Boynton Beach, FL 33437

 

 

Last Updated:  2017-05-24

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